Dior new facade
The French fashion designer Christian Dior was born in Granville, a sea-side town on the coast of Normandy and became in the 20th century the founder of one of the most iconic fashion houses in the world through the delicacy and refinement of his collections. His first collection “Corolle”, released in 1947, propels the young designer into the spotlights. His disruptive design with flourished lines contrast with the post-war strict “soldier-woman” figure. Flowers are an important motif in his work, Dior draws his creative inspiration back to his childhood in the Granville house, its gardens and the exquisite texture of its flowers. He says it himself: my life, my style, owe almost everything at the house’s situation and architecture.
Lina Ghotmeh — Architecture imagined for the showcase a specific installation for the site which intention is to convey an immersive and emotional experience. The Granville Gardens, places of pleasure and contemplative reveries see the young Christian Dior experience change throughout the seasons. It is in this sense that we have imagined an evolutive installation for the showcase, constituted of resin plates furnished with dried decomposed bouquets dancing in the wind: Jasmin bouquets, lilies, tulips, roses… The Independent Flowers not only relates to the story of the seasons, but also to the story of the brilliant designer Christian Dior.[…] [×]