2018 — 2021 Paris, International

Renault - The Rise

This is the new design Concept that we are pursuing for the international stand motorshows of Renault. It is the reflection of the maturity, sophistication and sharpness that the brand has reached following years of design and innovation. 

The “Rise”, as we have named this concept, is the drawing of a curvilinear ground translating the curves of a Renault car. Rising on its extremities, the floor unleashes its flash lights and invites the showcase cars to ride its heights. A journey starts with a pivotal point: the central topography emerging in the heart of the stand. All displays are centrifugal, following this focal point that sheds light on the latest creation or concept cars of the Brand.

This is start of the visitor’s journey and an invitation to discover a sensorial landscape accompanied by a lively immersion in color. Light varies in shades and tonalities, it accompanies the rhythm of more than 340 robotized lines suspended in the ceiling and magically moving 360deg. These are the expression of technological know how, all coordinated in their movement and designed to follow a rhythmic digital dance. With their movement, they draw up on patterns and dialogue in color and content with the graphics projected on the high resolution screen suspended all as a backdrop for this evolving stage. 

All space is an immersion, all is custom made for this brand.
 

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Info + Press

Project information

Status
Completed
Location
Paris, International
Date
2018 — 2021
Area
4312 m²
Commission type
Private
Client
Renault SA
Program
Conception de stand et animation lumière

Project team

Architect
Lina Ghotmeh — Architecture
Graphics
DreamOn
Lighting
Ascilly
Sound
Sixième Son
Collaboration
Project designed by Lina Ghotmeh during partnership Dorell.Ghotmeh.Tane and pursued by Lina Ghotmeh — Architecture. Lighting design for the prior concept 'the Bump' by Hervé Audibert and project pursued by Christian Jean.
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