2010 — 2017 France

Renault – The Bump

The new concept for the stands for Renault is inspired by the philosophy the brand arrived at in 2011. With ‘seamless’ vehicles, Renault ‘drives the change’, unleashing all the pleasures of varied landscapes through one’s journey. Our vehicle showcase, ‘The Bump’, is designed as a living entity clearly breaking from the repetitive designs of motorshows. On the Renault stand, the experience of the public is emphasised, an experience of the change at the heart of the company’s identity. The visitor is invited to walk through this soflty animated architecture and scenography.

‘The Bump’ introduces a completely new language to the motorshow, the language of topography and undulating ground, introducing the subtle curves of a landscape on a drive, whilst elevating the vehicles onto a vital, immersive stage set. The project brings a new rounded architectural and artistic language to the automobile world, a personal language. This is a landscape that moves, like the company whose vision it heralds.

 

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Awards

First Prize Winner - Renault Motorshow Stand 2012-2015
International Competition - France
Gold Award
Red Dot - Essen, German
A+ Award
Architizer - NYC, USA

Copyrights

©Takuji Shimmura, Olivier Martin Gambier

Renault – The Bump Lina Ghotmeh — Architecture FR09_01
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Renault – The Bump Lina Ghotmeh — Architecture FR09_15
Renault – The Bump Lina Ghotmeh — Architecture FR09_16
Renault – The Bump Lina Ghotmeh — Architecture FR09_17
Renault – The Bump Lina Ghotmeh — Architecture FR09_18

Info + Press

Project information

Status
Completed
Location
France
Date
2010 — 2017
Area
4312 m²
Commission type
Private
Client
Renault / Renault, Marketing and Communcication department
Program
Conception de stand

Project team

Architect (2016-2018)
Lina Ghotmeh — Architecture
Lighting concept
Atelier Herve Audibert
Graphic concept
Dream On
Sound concept
Sixiemeson
Furniture
DGT + Atelier Misto
Tech. Audiovisual
3S
Tech. press confer
Fanny Moreau and Frédéric DIVAY
Lighting and sound
NAT (and Lightlife)
Technical direction
Francis Lepers (& ONECS)
Didactic elements
Stephane Bureaux
Construction
Centthor
Architect (2012-2016)
Lina Ghotmeh + Auparavant Dorell.Ghotmeh.Tane Architects

Published in

DOM Mar 04 2013
DOM (Ru)
A + A Feb 07 2013
A + A (Cn)
Chihaus Jan 12 2013
Chihaus (Es)
Mac Today Jan 04 2013
Mac Today (Cn)
I'm home Dec 10 2012
I'm home
Intramuros Dec 07 2012
Intramuros (Fr)
Brain Nov 07 2012
Brain (Jp)
Renault – The Bump Lina Ghotmeh — Architecture FR09_01
Renault – The Bump Lina Ghotmeh — Architecture FR09_02
Renault – The Bump Lina Ghotmeh — Architecture FR09_03
Renault – The Bump Lina Ghotmeh — Architecture FR09_04
Renault – The Bump Lina Ghotmeh — Architecture FR09_05
Renault – The Bump Lina Ghotmeh — Architecture FR09_06
Renault – The Bump Lina Ghotmeh — Architecture FR09_07
Renault – The Bump Lina Ghotmeh — Architecture FR09_08
Renault – The Bump Lina Ghotmeh — Architecture FR09_09
Renault – The Bump Lina Ghotmeh — Architecture FR09_10
Renault – The Bump Lina Ghotmeh — Architecture FR09_11
Renault – The Bump Lina Ghotmeh — Architecture FR09_12
Renault – The Bump Lina Ghotmeh — Architecture FR09_14
Renault – The Bump Lina Ghotmeh — Architecture FR09_13
Renault – The Bump Lina Ghotmeh — Architecture FR09_15
Renault – The Bump Lina Ghotmeh — Architecture FR09_16
Renault – The Bump Lina Ghotmeh — Architecture FR09_17
Renault – The Bump Lina Ghotmeh — Architecture FR09_18

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