Renault – The Bump
The new concept for the stands for Renault is inspired by the philosophy the brand arrived at in 2011. With ‘seamless’ vehicles, Renault ‘drives the change’, unleashing all the pleasures of varied landscapes through one’s journey. Our vehicle showcase, ‘The Bump’, is designed as a living entity clearly breaking from the repetitive designs of motorshows. On the Renault stand, the experience of the public is emphasised, an experience of the change at the heart of the company’s identity. The visitor is invited to walk through this soflty animated architecture and scenography.
‘The Bump’ introduces a completely new language to the motorshow, the language of topography and undulating ground, introducing the subtle curves of a landscape on a drive, whilst elevating the vehicles onto a vital, immersive stage set. The project brings a new rounded architectural and artistic language to the automobile world, a personal language. This is a landscape that moves, like the company whose vision it heralds.
International Competition - France
Red Dot - Essen, German
Architizer - NYC, USA
©Takuji Shimmura, Olivier Martin Gambier